comparative advertising 比較式廣告。
比較式廣告。 “comparative“ 中文翻譯： adj. 1.比較(上)的。 2.相當的，還可以的。 3 ...“advertising“ 中文翻譯： adj. 廣告(業)的。 an advertising ...“direct comparative advertising“ 中文翻譯： 直接比較廣告“indirect comparative advertising“ 中文翻譯： 間接比較廣告“comparative“ 中文翻譯： adj. 1.比較(上)的。 2.相當的，還可以的。 3.【語法】比較級的。 4.〔委婉語〕(廣告等)比較性的，攻擊競爭者的。 n. 1.可匹敵者；可比擬物。 2.〔the comparative〕【語法】比較級。 in comparative comfort 相當舒適地。 with comparative ease 比較容易地。 adv. -ly (comparatively speaking 比較地說來〔插入語〕)。 -tivist ＝comparatist. “advertising“ 中文翻譯： adj. 廣告(業)的。 an advertising agency 廣告公司。 the advertising pages (報上的)廣告版。 n. 1.〔集合詞〕廣告。 2.做廣告，登廣告。 3.廣告業[技術]。 “comparative accounting“ 中文翻譯： 比較會計,比較會計學; 比較會計學“comparative adjective“ 中文翻譯： 比較級形容詞。 “comparative advantage“ 中文翻譯： 比較利益，比較優勢; 比較優勢；比較利益; 相對優勢; 相對有利“comparative advantages“ 中文翻譯： 比較利益; 比較優勢“comparative advertisements“ 中文翻譯： 比較廣告“comparative aesthetics“ 中文翻譯： 比較美學“comparative analysis“ 中文翻譯： 比較分析; 對比分析“comparative anatomist“ 中文翻譯： 比較解剖學家“comparative anatomy“ 中文翻譯： 比較解剖學“comparative and superlative“ 中文翻譯： 差別比較“comparative approach“ 中文翻譯： 比較方法“comparative assessment“ 中文翻譯： 比較評價“comparative auditing“ 中文翻譯： 比較審計學“comparative benefit“ 中文翻譯： 相對收益“comparative biochemistry“ 中文翻譯： 比較生化學; 比較生物化學“comparative biology“ 中文翻譯： 比較動物學; 比較生物學“comparative buy“ 中文翻譯： 比較購物“comparative cartography“ 中文翻譯： 比較地圖學“comparative case“ 中文翻譯： 比較格
First , we must define comparative advertising accurately . comparative advertising needn “ t point out the name of the opposite side , and needn “ t compare concretely 首先必須對比較廣告的性質進行準確界定，比較廣告關鍵在于其比較性，比較廣告并不一定指明競爭者，也不一定作具體比較。 |
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People “ s puzzle and few scientific studies on comparative advertising make it essential for studying its theory 當前人們對比較廣告的困惑和相關理論研究的不足，使得比較廣告之探討成為必要。 |
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comparative method |
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Firstly , discusses the definitions of three key words : “ comparing ” 、 “ competitor ” 、 “ congener competition products or service ” , which constitute the definition of comparative advertising . then analyzes the function and the risk of comparative advertising , at the end of this chapter introduce some normal forms of comparative advertising , which divided by different standards 在該章的最后,對按照不同的標準劃分的比較廣告的一般形式:直接比較廣告&間接比較廣告、商品比較廣告&服務比較廣告、批評性比較廣告&依附性比較廣告,這幾類的比較廣告的概念進行了界定。 |
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It ’ s characteristics is to show the advantages of one ’ s products or service by comparing with the other congener competition products or service against . for this , comparative advertising is highly praised by the business man . but as anything , comparative advertising comprises both advantages and disadvantages 比較廣告作為一種特殊的廣告形式,受到了廣告主的青睞,但是也引發了大量的法律糾紛。而目前我國關于廣告的法律不完善,對比較廣告的法律規制也不完備。 |
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That also is the focus of this paper . by analyzing the basic theory and the rationality and validity of comparing advertisement and using the advanced experiences of other countries and taiwan for reference , the author seeks to explore the law regulation of comparative advertising 本文通過對比較廣告的基礎理論、合法性問題以及構成不正當競爭的條件等問題進行分析,并借鑒國外的相關立法,試圖針對我國目前比較廣告法律規制所存在的缺陷,建立切實有效的比較廣告法律規制體系。 |
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This part is more important . in this chapter three questions will be answered , they are “ weather comparative advertising is valid ? ” “ what is the basic theory of the validity ? ” “ what is the standards of affirming validity ? ” at first , author introduce the three different opinions about the validity of comparative advertising 這三個問題從法學、經濟學層面論證了比較廣告的合法性。首先文章介紹了在比較廣告合法性問題上學術屆所存在的三種不同的觀點:肯定說、否定說和限制說以及支持這些觀點的理由。 |
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It induce quite a lot entanglement . now , legal institution about comparative advertising is far from perfect in china . so it ’ s important to pay more attention to that how to bring comparative advertising into the legislation , so that it can operate without harm 在面對大量的糾紛時,法律的規定往往顯得力不從心,因此對比較廣告的法律規制問題進行系統的研究,以使得比較廣告這一個市場競爭的產物,能夠在健全的法律制度下揚長避短顯得十分重要。 |
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It may disrupt the order of the socialist market economy . it must follows the basic legal principle include honesty , fairness , true , not mislead and not defame . comparative advertisings may break the law in many forms 比較廣告符合一定規則合法，而違背一定規則非法，比較廣告應遵循誠實信用原則、客觀真實與合法原則、公平原則、不得誤導原則和不得詆毀原則。 |
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Illegal comparative advertisings may apply the forms of civil liability , criminal liability , and administrative liability . we must decide the compensation and suit actor according to the different acts 違法比較廣告的法律責任包括刑事責任、行政責任和民事責任三種責任形式，而民事責任的賠償標準和訴訟主體，須根據實際情況確定。 |
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Judging the illegal comparative advertising must be on the base of the objects of act , the objective aspect of act , the subjects of act and the subject aspect of act 對于違法比較廣告，應當從行為主體、主觀方面、行為客體、客觀方面進行分析認定。對于誤導比較廣告和詆毀比較廣告，應根據相應的判斷規則進行認定。 |
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However , comparative advertising often harms the opposite side , and misleads the people . so it is urgent to regulate it in order to protect people and maintain the economical order 但比較廣告又極易于對被比較的對象造成損害，也極易于產生誤導后果，對其加強規范有利于保護社會公眾和維護經濟秩序。 |
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First , we must define comparative advertising accurately . comparative advertising needn “ t point out the name of the opposite side , and needn “ t compare concretely 首先必須對比較廣告的性質進行準確界定，比較廣告關鍵在于其比較性，比較廣告并不一定指明競爭者，也不一定作具體比較。 |
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With the sharper competition and the more eager needs of people to living transparency , comparative advertising becomes an important means of transport information 市場競爭的日趨激烈，以及人們對經濟生活透明度越來越高的要求，使得比較廣告成為極為重要的傳播商業信息的手段。 |
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Illegal comparative advertisings are . mostly unfair competition acts . mislead act and defame act are the usual illegal comparative advertisings 可以看出，不正當競爭行為是最主要的違法比較廣告行為，而誤導行為和詆毀行為則是違法比較廣告最主要、最突出的表現形式。 |
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At last , because our legal system of comparative advertising has many defects , we must revise our rules for comparative advertising , and try to make them perfect 最后，針對我國比較廣告法律制度存在的諸多缺陷，本文對比較廣告立法的完善進行了探討。 |
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People “ s puzzle and few scientific studies on comparative advertising make it essential for studying its theory 當前人們對比較廣告的困惑和相關理論研究的不足，使得比較廣告之探討成為必要。 |
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Why don ' t we do some comparative advertising ? our product is definitely better than the competition ' s 我們為什么不能做一些對比廣告呢？我們的產品肯定比其他同類競爭產品有優勢。 |
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Why don ' t we do some comparative advertising ? our product is definitely better than the competition ' s 我們為什么不能做一些對比廣告呢？我們的產品肯定比其他同類產品有優勢。 |
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However , comparative advertising has negative influence on economy when it is against the legal rules 然而，比較廣告對社會經濟的積極作用和消極作用并存。 |